STEM role model Graham Gannon uses a challenge based on designing and selling MP3 players to demonstrate how important maths skills are in the real world.
Graham, an entrepreneur and businessman, struggled with maths at school because he didn't see its relevance in everyday life. He now visits schools and colleges to help students understand how important maths can be.
Graham sets Year 9 maths students at Reepham High School in Norfolk a task to design, cost and market a new MP3 player. Using a business simulator, he predicts how each group's MP3 player will perform in the market place.
Through the game Graham supports and encourages the students to look at how crucial maths is to the decisions they make.
