Jon Scieszka, the best selling American children's writer and US ambassador for children's literature, talks with experts about the importance of comics and graphic novels for primary English pupils.
Jon talks about the need to get boys in particular, excited about reading and says that one way to encourage this is through cartoons and comic books.
Art director of the New Yorker Magazine, Francoise Mouly, explains the importance of cartoons and how they offer a less intimidating approach to beginner readers.
Graphic novelist, Dan Goldman, explains why he considers cartoons to be an important part of reading.