In this programme, Jo Owen advises headteacher Phill Minns on how to improve his external communications and attract more pupils to his school.
Phill has a sneaking suspicion that Ferndown First School is not attracting the number of children it should, and realises he's losing pupils and funding to his partner schools.
Jo takes Phill to a world-class advertising agency to find out how to improve external communications without spending a fortune. But Phill has to realise that his partner schools must also be treated as his competition.
